Trends and Insights

eCommerce offers a large revenue opportunity for hotels, but users have increased expectations when it comes to their online visits. See the biggest trends that will impact the future of hotel eCommerce.

In this episode of The Hotel Marketing Show, we talk with Thea Prpic, Co-founder of MetricsDriven, about eCommerce principles for a hotel's marketing strategy. In part 1, find out how your hotel should be approaching branding and why you shouldn't look to replicate the conversion strategies of OTA giants.

In this episode of The Hotel Marketing Show, we talk with Karl Schmidtner and Ricardo da Silva of UpsellGuru about the past, present and future of hotel upselling, including how to segment your guests for the most effective campaigns, is upselling for every hotel and what will the future hold?

Your website must be performing at its best because it is the first touchpoint interested guests see, but it's not your whole online presence. To move closer to your ultimate goal—turning online browsers into active customers—you need to improve your eCommerce setup.

New technologies and platforms are emerging. It's crucial to keep up and know where your guests are to ensure the right audience sees your hotel. Here are 7 hotel marketing trends for 2022 to help you concentrate your efforts.

In this episode of The Hotel Marketing Show, we talk with Tobias Koehler, Chief Commercial Officer at Big MAMA Hotels and Sonja Kröll, Brand Strategist and Co-founder of Studio Formfrage about rebranding Big MAMA Hotels. Find out just how the team at Big MAMA approached this rebrand and hear how they overcame the challenges they faced.

Guest experience—before, during and after their stay—is crucial for encouraging your visitors to return. Here are 9 effective ways to improve the experience for your guests.

In this episode of The Hotel Marketing Show, we talk with Olga Heuser, Co-founder and CEO of DialogShift about where guest communication has come from, where it's going and the common mistakes hotels make.