Stand out this Black Friday! Discover top strategies to boost your hotel's direct bookings, outshine OTAs, and make this season your most successful yet.

Over half of OTA bookings are done via their apps—don't let the app experience of OTA giants steal your market share. The Hotelchamp Booking Engine helps you match the power of OTA technology with expert solutions, mobile wallet payment methods, advanced conversion, and a single page experience.

Optimising your booking funnel is key to boosting direct conversion and increasing revenue. Learn the strategies to create a more efficient booking process.

Hotelchamp announces the beginning of a new partnership with Hotel Sacher. Utilising Hotelchamp Convert, the three Hotel Sacher properties aim to personalise the guest experience on their website and compete against OTAs.

Generative AI transforms hospitality by enhancing guest experiences, streamlining operations and boosting bookings. Embrace AI to exceed guest expectations and elevate performance.

Booking engine abandonment is a major challenge for hotels. Discover the top 5 reasons guests abandon bookings and effective fixes to boost conversions.

Travellers can compare hundreds of hotels at the click of a button. It’s crucial to have access to precise, actionable data to stay competitive. Learn more about Hotelchamp's new Market Analyser—the key to unlocking new levels of insights.

Fan and event tourism are booming, offering hoteliers a golden opportunity. Discover strategies to attract passionate travellers and turn your hotel into their ideal destination.

Looking to upgrade your existing booking engine or select your first one? Here are the features that make a booking engine ideal, and why they matter.

Marilena Niemeyer from Empire Riverside Hotel Hamburg explains how the collaboration with Hotelchamp made creating and nurturing guest relationships easier.

Dive into the psychology of scarcity and urgency and their impact on hotel bookings. Plus, practical steps for hoteliers to harness their potential in today's market.

Hotels face fierce competition in the digital age. Learn how adopting eCommerce trends like chatbots, AR/VR tours, and diverse payments can elevate direct bookings.

Boost your hotel's conversions and guest satisfaction with goal-oriented, personalised booking engine messages—from upselling to gathering leads.

Hotelchamp’s partnership with VAYA Resorts expands to 17 property websites and the main chain website after a successful initial partnership with the Vaya Fieberbrunn property.

Easter is a great opportunity for hoteliers to come up with creative ideas to treat their guests to the perfect Easter weekend. Check out our inspiration booklet for highly converting and creative Easter campaigns, recommended by our team of conversion specialists.

Most travel purchases happen online, so travellers have plenty of hotel choices—and many of them consider price as an important factor. We look at how a hotel stayed competitive and attracted guests during off-peak months with a 360-degree cross-device campaign.

Mit steigenden Betriebskosten und OTA-Kommissionen ist es wichtiger denn je, Ihre Direktumsätze zu erhöhen. Dieses eBook erforscht 6 Strategien zur Steigerung Ihrer Umsätze mit Hilfe von Konversion und Personalisierungstechniken, um Ihre Revenue-Management-Strategien zu verbessern, Direktbuchungen zu erhöhen und Ihre Umsatzziele zu erreichen.

The travel industry has a complex buyer journey and a high average cart abandonment rate. We look at how Eden Hotels successfully converted leaving guests while growing their email subscriber database.

Staff shortages, high operating costs and increasing OTA commissions are eating into hotels' revenues. We look at how Pillows Hotels turned an F&B bundle into a year-round incentive to book direct.

With rising operating costs and OTA commissions, increasing your direct revenue is more important than ever. This eBook covers 6 strategies using conversion and personalisation techniques to enhance your revenue management strategies, increase direct bookings and reach your revenue goals.

With a plethora of website builders and templates, hoteliers can craft gorgeous and functional hotel websites with little to no experience. Learn what features you need to ensure your template has.

Flexibility has been a hot topic for the travel industry since the pandemic. We look at how Future Inns Hotels communicated their highly flexible offer, generating outstanding results for their campaign.

Black Friday and Cyber Monday are significant opportunities for hotels to take advantage of bargain-hunting travellers. Find out how to quickly create a last-minute Black Friday campaign that increases urgency and converts your bargain-hunting website visitors.

Building a hotel website used to be a complex, expensive and lengthy process. This eBook covers all you need to build and launch your own accessible, highly converting and mobile-friendly website.

Even hotels with a high percentage of direct bookings are defending their hard-earned guests from OTA efforts. We look at how Montboulard refined their story and got a scalable website that can stand the test of time.

Seasonal changes bring about fluctuations in occupancy rates, with an expected transition towards weekend stays. We look at how a hotel increased their mid-week occupancy rates.

To achieve all your marketing goals, it’s crucial to have a holistic messaging approach. Find out how a hotel chain successfully used a multi-message strategy to convert visitors across various touchpoints.

Direct booking benefits are a great incentive for your guests to book direct. Learn how to pick the right ones for your hotel.

Commissions for bookings from OTAs are bigger and bigger, but both guests and hotels benefit greatly from direct bookings. We look at how The Langham, London communicated in a powerful way their strong benefits for booking direct.

Finca Malvasia needed a full revamp of their website. With Hotelchamp eCommerce, they now have a "good quality, good looking site that was SEO compatible”.

eCommerce offers a large revenue opportunity for hotels, but users have increased expectations when it comes to their online visits. See the biggest trends that will impact the future of hotel eCommerce.

In this case study, learn how The Langham, Chicago used Hotelchamp’s audience persona targeting and inline messaging to increase additional revenue from upsells and add-ons.

Your website must be performing at its best because it is the first touchpoint interested guests see, but it's not your whole online presence. To move closer to your ultimate goal—turning online browsers into active customers—you need to improve your eCommerce setup.

New technologies and platforms are emerging. It's crucial to keep up and know where your guests are to ensure the right audience sees your hotel. Here are 7 hotel marketing trends for 2022 to help you concentrate your efforts.

Guest experience—before, during and after their stay—is crucial for encouraging your visitors to return. Here are 9 effective ways to improve the experience for your guests.

The return of events to the hotel industry has seen great expert insights shared during the programmes. Here are the three key learnings that we're seeing come out of these events.

Hotelchamp announces today that hoteliers can enter into the draw to win a brand new, conversion optimised website built for their hotel, including free access to Hotelchamp eCommerce for 1 year.

Despite your best intentions, you could be making mistakes on your hotel’s website that may cause you to lose potential bookings. Find out how to avoid these mistakes.

Hotelchamp’s partnership with Langham Hospitality Group expands to 11 hotels with the recent addition of The Langham, Sydney.

Cross Hotels & Resorts wanted to create a new website that they could easily design, build and control. Hotelchamp eCommerce empowered them to do that.

A hotel website is the strongest first impression to potential guests. Get ahead of the trends for 2022 and ensure that your online presence will make a lasting impression.

Your conversion rate is key for managing metasearch spend. In this ebook, you'll learn how to optimise your website for converting metasearch traffic.

Get all the tips and tricks for a successful reopening for your hotel. Download this ebook now.

Digitalisation has grown at a rapid speed across all industries, especially travel. A hotel website is now essential to reach and get closer to your guests.

For hotel marketers, Valentine’s Day is one of the first big events of the year. Run a successful campaign with these tips that drive revenue for your hotel.

Looking ahead to 2022, it will still be a year of ups and downs. Get ahead with our 12 trends for 2022—find out what these mean for hoteliers, plus insights from our team.

Google Hotel Ads is the fastest-growing metasearch engine across all regions. Being on Google Hotel Ads is now a must. Run a successful GHA campaign with these 7 tips.

In this Customer Story with Royal Crescent Hotel and Spa, find out what hedgehogs and direct bookings have in common.

Marketing your hotel helps you get closer to your guests and increase direct bookings. Incorporate these different strategies into your hotel's marketing plan.

Guest attitudes towards loyalty programs are changing. Get your loyalty program ready for the future with these tips and learn how they encourage repeat bookings.

In 3 months, we helped generate over €30K of direct revenue for Royal Crescent Hotel. In this case study, learn about the strategy behind this success.

Metasearch is a key part of any strong direct booking strategy. Learn the essentials for making metasearch successful for your hotel.

Future Inns UK shares how they have increased their conversion rate by working with Hotelchamp. Plus, find out which campaigns drive the most success.

Have you ever thought about how your mobile website is perceived by guests? Here are 5 tips to increase your mobile bookings and how to optimise your mobile platform.

Metasearch can be confusing, but we're making it easy with this guide. Learn more about how metasearch can help your direct channels.

The battle for direct bookings has been going on for decades. Find out why they are still so important and the advantages of direct bookings over OTAs.

Price sensitivity influences a large number of guests when choosing a hotel. Use these 4 techniques to get bargain hunters to book directly without damaging your rates.

Find out the proven tactics and strategies that can boost your hotel website traffic, with little to no budget, and in little to no time.

Many hotel websites are designed around 4 guest behaviour myths. We’ve busted these, and have the answers to get guests booking on your website.

Many hotels fail to tailor their websites to the season, but every season is different. Here are 5 tips for optimising your website to get the most out of this summer.

The journey of converting website visitors into hotel guests can be a challenging one. Our team analysed a sample of hotels and shared the learnings to address the leaky booking funnel.

Thinking of placing a price comparison on your hotel website? We look at the unexpected dos and don’ts of the price comparison.

Help your guests reconnect with their loved ones with a well-crafted Mother’s Day campaign. Learn how to easily set up last-minute messaging on your website.

Hear from Emir Boro from Sofitel Legend The Grand Amsterdam about the engaging campaigns that they created with Hotelchamp. Plus, get a sneak peek of their upcoming plans.

Black Friday has become a key part of the hotel industry’s promotional calendar and this year was no exception. The 2020 Black Friday weekend helped hoteliers to boost bookings, kicking-off the festive season with a 91% average increase in direct revenue.

In our latest free ebook, we go more in-depth into tactics hotelier can use to survive an economic downturn without causing longterm damage to rates.

With revenue decimated by the pandemic, many hotels are searching for ways to reduce their costs, without reducing incremental revenue. In this blog, we explore how to increase your additional revenue. Plus, you’ll learn how to practically apply this to your hotel's strategy.

In this video, learn how you can create successful campaigns to make the most of the festive season.

We take a look at how hoteliers can adjust their food and beverage strategies to focus on aiding recovery and setting up for long term success.

Staycations are one of the biggest travel trends at the moment. Use our tips to create your own successful Staycation campaigns to increase your hotel's direct bookings.

During the COVID-19 crisis, Terra The Magic Place used Hotelchamp to increase their email sign-ups and direct bookings. Learn about their experience here.

Metasearch is effective in increasing your reach but can also lead to high costs if not managed well. Here are three ways that hotels can reduce customer acquisition costs when using metasearch campaigns.

Building a strong email database is a key part in continuing to build this guest relationship even after they have left the website. To help you increase your email capture success we analysed weeks of Email Capture data so that we can share our 5 key learnings to grow your email database.

Increase newsletter sign-ups on your hotel website with five secrets on best converting opt-in copy.

Looking at the future of travel, hoteliers will need to balance innovation and tradition to win the trust of travellers. But what could this look like?

Watch now: We took a look at how bookings for city vs. country hotels in the UK market have been affected by COVID-19 how these hotels can still appeal to travellers.

In this case study, we compared the results of different email capture messages. We also share our top tips for increasing newsletter sign-ups and conversion.

Similar to the open discussions during the HIC EveningCamps all over Europe, HIC spoke to tech providers and hoteliers, featuring Hotelchamp’s COO, André Bressel. As COVID-19 is a topic that concerns us all, we’re now forced to bring the discussion to a virtual level.

To help you entice and entertain guests, the Hotelchamp team has brainstormed some outside-the-box ideas for your new social distancing direct booking benefits.

In this case study, we focus on how one of our partners sold 60 rooms in less than 2 days using a unique offer and a multi-channel promotional strategy.

Hotels are looking forward to a confirmed date that they can re-open their doors. Here are our three top picks for clever campaigns for a strong re-opening.

Learn how to address guest uncertainty and implement strategies to bring in direct revenue.

When talking about how a hotel website should be built, the discussions usually go over the same features and attributes. In this blog, you'll go deeper and learn about the 6 keys you need to create a high performing hotel website that gets your hotel more direct bookings.

Black Friday is now one of the biggest events in the hotel industry’s promotional calendar with hotels seeing an increase of over 100% in direct bookings for this holiday weekend. In this blog, you’ll learn how to easily create a successful Black Friday campaign.

Adding personalised messaging to your hotel website is a great way to prepare for reopening. Learn how you can build guest confidence by adding the right messages for your guests.

With an increase in pet ownership, travellers are seeking pet-friendly hotels to bring their companion along on their travels. Learn how you can prepare your hotel for the guest on 4 paws.

Find out how to maximise the number of website visitor email addresses your hotel website collects with these strategies.

We’ve taken a look at what’s happened in the past, and what hoteliers can learn from these previous demand shocks.