Trends and Insights

Stand out this Black Friday! Discover top strategies to boost your hotel's direct bookings, outshine OTAs, and make this season your most successful yet.

Optimising your booking funnel is key to boosting direct conversion and increasing revenue. Learn the strategies to create a more efficient booking process.

First impressions matter—especially when you compete with hundreds of hotels. Your website's visuals can go a long way in helping you impress. Check out the top ways to make every pixel count, evoke emotions and drive conversion.

Generative AI transforms hospitality by enhancing guest experiences, streamlining operations and boosting bookings. Embrace AI to exceed guest expectations and elevate performance.

Welcome to the Masterclass that puts you back in control of your hotel’s story. In just 1 hour across 8 action-packed modules, this masterclass empowers you with the tools and knowledge to captivate your audience and increase conversions on your direct channel.

Booking engine abandonment is a major challenge for hotels. Discover the top 5 reasons guests abandon bookings and effective fixes to boost conversions.

Fan and event tourism are booming, offering hoteliers a golden opportunity. Discover strategies to attract passionate travellers and turn your hotel into their ideal destination.

It's essential to know how your guests feel about your service so that you can change, tweak or improve it to better suit their needs. Read our list of best ways to ask your guests for reviews.