Trends and Insights

Blogging is more effective at increasing web traffic than social media & SEO. Shockingly, many hotels don't blog. Learn why and how to blog for your hotel.

A professional, modern, mobile-first website is an absolute must-have for generating direct bookings. We've compiled a checklist of the most important parts of a highly converting website.

Many hotels fail to tailor their websites to the season, but every season is different. Here are 5 tips for optimising your website to get the most out of this summer.

Thinking of placing a price comparison on your hotel website? We look at the unexpected dos and don’ts of the price comparison.

Adding personalised messaging to your hotel website is a great way to prepare for reopening. Learn how you can build guest confidence by adding the right messages for your guests.

Black Friday has become a key part of the hotel industry’s promotional calendar and this year was no exception. The 2020 Black Friday weekend helped hoteliers to boost bookings, kicking-off the festive season with a 91% average increase in direct revenue.

With revenue decimated by the pandemic, many hotels are searching for ways to reduce their costs, without reducing incremental revenue. In this blog, we explore how to increase your additional revenue. Plus, you’ll learn how to practically apply this to your hotel's strategy.

Conversational copywriting is communicating with your visitors authentically. Learn how to use this to appeal to your potential guests and increase your hotel's direct bookings.