Trends and Insights

Many hotels fail to tailor their websites to the season, but every season is different. Here are 5 tips for optimising your website to get the most out of this summer.

Thinking of placing a price comparison on your hotel website? We look at the unexpected dos and don’ts of the price comparison.

Adding personalised messaging to your hotel website is a great way to prepare for reopening. Learn how you can build guest confidence by adding the right messages for your guests.

Black Friday has become a key part of the hotel industry’s promotional calendar and this year was no exception. The 2020 Black Friday weekend helped hoteliers to boost bookings, kicking-off the festive season with a 91% average increase in direct revenue.

With revenue decimated by the pandemic, many hotels are searching for ways to reduce their costs, without reducing incremental revenue. In this blog, we explore how to increase your additional revenue. Plus, you’ll learn how to practically apply this to your hotel's strategy.

Conversational copywriting is communicating with your visitors authentically. Learn how to use this to appeal to your potential guests and increase your hotel's direct bookings.

Staycations are one of the biggest travel trends at the moment. Use our tips to create your own successful Staycation campaigns to increase your hotel's direct bookings.

Building a strong email database is a key part in continuing to build this guest relationship even after they have left the website. To help you increase your email capture success we analysed weeks of Email Capture data so that we can share our 5 key learnings to grow your email database.