Trends and Insights

Marketing your hotel helps you get closer to your guests and increase direct bookings. Incorporate these different strategies into your hotel's marketing plan.

Have you ever thought about how your mobile website is perceived by guests? Here are 5 tips to increase your mobile bookings and how to optimise your mobile platform.

Price sensitivity influences a large number of guests when choosing a hotel. Use these 4 techniques to get bargain hunters to book directly without damaging your rates.

Search Engine Optimisation, or SEO, isn't going anywhere. Learn the fundamentals and key tips to get your hotel's website set up with an SEO strategy.

Find out the proven tactics and strategies that can boost your hotel website traffic, with little to no budget, and in little to no time.

When creating a new website, one of the first decisions will be between a single or multi-page site. Here's what you need to know to make the best choice.

Blogging is more effective at increasing web traffic than social media & SEO. Shockingly, many hotels don't blog. Learn why and how to blog for your hotel.

A professional, modern, mobile-first website is an absolute must-have for generating direct bookings. We've compiled a checklist of the most important parts of a highly converting website.