Stay at the forefront of innovation and ahead of your competitors by learning the skills required to be a great leader when marketing your hotel. Here are our 5 keys to help you out.
Finca Malvasia needed a full revamp of their website. With Hotelchamp eCommerce, they now have a "good quality, good looking site that was SEO compatible”.
In this episode of The Hotel Marketing Show, we talk with Thea Prpic, Co-founder of MetricsDriven, about eCommerce principles for a hotel's marketing strategy. In part 2, we look at how you can measure the success of these campaigns and dive into what the future of hotel eCommerce and hotel technology holds.
eCommerce offers a large revenue opportunity for hotels, but users have increased expectations when it comes to their online visits. See the biggest trends that will impact the future of hotel eCommerce.
In this episode of The Hotel Marketing Show, we talk with Thea Prpic, Co-founder of MetricsDriven, about eCommerce principles for a hotel's marketing strategy. In part 1, find out how your hotel should be approaching branding and why you shouldn't look to replicate the conversion strategies of OTA giants.
Traveller behaviour has changed over the past couple of years. Airbnb has recently announced major changes to reflect this. Here's what these changes mean.
In this episode of The Hotel Marketing Show, we talk with Karl Schmidtner and Ricardo da Silva of UpsellGuru about the past, present and future of hotel upselling, including how to segment your guests for the most effective campaigns, is upselling for every hotel and what will the future hold?
In 2023, Google will be sunsetting Universal Analytics and switching to GA4. Find out how you can get your hotel ready for this big change to Google Analytics and your website tracking.