Posts by 

Hotelchamp Team

Industry

5 Keys to Becoming a Great Hotel Marketing Leader

Stay at the forefront of innovation and ahead of your competitors by learning the skills required to be a great leader when marketing your hotel. Here are our 5 keys to help you out.
Customers

Case Study: The hotel website builder that graphic designers chose

Finca Malvasia needed a full revamp of their website. With Hotelchamp eCommerce, they now have a "good quality, good looking site that was SEO compatible”.
Trends and Insights

The Hotel Marketing Show Podcast #12: What hotels can learn from eCommerce brands with Thea Prpic from MetricsDriven (Part 2)

In this episode of The Hotel Marketing Show, we talk with Thea Prpic, Co-founder of MetricsDriven, about eCommerce principles for a hotel's marketing strategy. In part 2, we look at how you can measure the success of these campaigns and dive into what the future of hotel eCommerce and hotel technology holds.
Trends and Insights

The Future of Hotel eCommerce

eCommerce offers a large revenue opportunity for hotels, but users have increased expectations when it comes to their online visits. See the biggest trends that will impact the future of hotel eCommerce.
Trends and Insights

The Hotel Marketing Show Podcast #11: What hotels can learn from eCommerce brands with Thea Prpic from MetricsDriven (Part 1)

In this episode of The Hotel Marketing Show, we talk with Thea Prpic, Co-founder of MetricsDriven, about eCommerce principles for a hotel's marketing strategy. In part 1, find out how your hotel should be approaching branding and why you shouldn't look to replicate the conversion strategies of OTA giants.
Industry

Airbnb announces major changes to reflect how travellers' behaviour has changed

Traveller behaviour has changed over the past couple of years. Airbnb has recently announced major changes to reflect this. Here's what these changes mean.
Trends and Insights

The Hotel Marketing Show Podcast #10: Upselling for hotels in 2022 and beyond with Karl Schmidtner & Ricardo da Silva from UpsellGuru

In this episode of The Hotel Marketing Show, we talk with Karl Schmidtner and Ricardo da Silva of UpsellGuru about the past, present and future of hotel upselling, including how to segment your guests for the most effective campaigns, is upselling for every hotel and what will the future hold?
Industry

A Hotel Marketers Introduction To Google Analytics 4 (GA4)

In 2023, Google will be sunsetting Universal Analytics and switching to GA4. Find out how you can get your hotel ready for this big change to Google Analytics and your website tracking.