eCommerce offers a large revenue opportunity for hotels, but users have increased expectations when it comes to their online visits. See the biggest trends that will impact the future of hotel eCommerce.

In this episode of The Hotel Marketing Show, we talk with Thea Prpic, Co-founder of MetricsDriven, about eCommerce principles for a hotel's marketing strategy. In part 1, find out how your hotel should be approaching branding and why you shouldn't look to replicate the conversion strategies of OTA giants.

Traveller behaviour has changed over the past couple of years. Airbnb has recently announced major changes to reflect this. Here's what these changes mean.

In this episode of The Hotel Marketing Show, we talk with Karl Schmidtner and Ricardo da Silva of UpsellGuru about the past, present and future of hotel upselling, including how to segment your guests for the most effective campaigns, is upselling for every hotel and what will the future hold?

In 2023, Google will be sunsetting Universal Analytics and switching to GA4. Find out how you can get your hotel ready for this big change to Google Analytics and your website tracking.

In this case study, learn how The Langham, Chicago used Hotelchamp’s audience persona targeting and inline messaging to increase additional revenue from upsells and add-ons.

Your website must be performing at its best because it is the first touchpoint interested guests see, but it's not your whole online presence. To move closer to your ultimate goal—turning online browsers into active customers—you need to improve your eCommerce setup.

New technologies and platforms are emerging. It's crucial to keep up and know where your guests are to ensure the right audience sees your hotel. Here are 7 hotel marketing trends for 2022 to help you concentrate your efforts.