Trends and Insights

Fan and event tourism are booming, offering hoteliers a golden opportunity. Discover strategies to attract passionate travellers and turn your hotel into their ideal destination.

It's essential to know how your guests feel about your service so that you can change, tweak or improve it to better suit their needs. Read our list of best ways to ask your guests for reviews.

Discover how to boost engagement on your hotel's website with these top 5 tips for creating effective, user-friendly carousel messages.

Help your guests reconnect with their loved ones with a well-crafted Mother’s Day campaign. Learn how to easily set up last-minute messaging on your website.

Using resources without a strategy is a gamble. Find out what social media platforms your hotel should invest in. Plus, how to craft stories for the biggest social channels.

Looking to upgrade your existing booking engine or select your first one? Here are the features that make a booking engine ideal, and why they matter.

Discover how to captivate modern travellers with the 2024 top hotel marketing trends—from immersive AR/VR tours to impactful influencer partnerships.

From video content to Gen Z's impact, sustainability, fan tourism, and AI shaping the future of hospitality—here are the hottest travel industry trends for 2024.