Metasearch is effective in increasing your reach but can also lead to high costs if not managed well. Here are three ways that hotels can reduce customer acquisition costs when using metasearch campaigns.

Metasearch can be confusing, but we're making it easy with this guide. Learn more about how metasearch can help your direct channels.

The battle for direct bookings has been going on for decades. Find out why they are still so important and the advantages of direct bookings over OTAs.

The European Commission has announced that a Digital COVID Certificate will be introduced in EU Member States from the 1st of July 2021. Find out what this means for hoteliers and travellers.

Search Engine Optimisation, or SEO, isn't going anywhere. Learn the fundamentals and key tips to get your hotel's website set up with an SEO strategy.

Find out the proven tactics and strategies that can boost your hotel website traffic, with little to no budget, and in little to no time.

Many hotel websites are designed around 4 guest behaviour myths. We’ve busted these, and have the answers to get guests booking on your website.

When creating a new website, one of the first decisions will be between a single or multi-page site. Here's what you need to know to make the best choice.