Trends and Insights

Unlock the strategies for robust online reputation management. Learn how to leverage digitalisation and social media to enhance your hotel's reputation.

Boost your hotel's conversions and guest satisfaction with goal-oriented, personalised booking engine messages—from upselling to gathering leads.

Learn to harness the power of social proof in hotel marketing. From customer reviews to innovative strategies, discover effective ways to build trust, engage guests, and stand out.

User-generated content is the future of social proof for hotels. It helps you tell your story from a different perspective, improves your reputation and increases the trust you inspire in guests. We looked into what UGC is and how to leverage it in your marketing efforts.

The competition online is fierce, and you need to give potential guests reasons to choose you over competitors. We look at how you can use consumer psychology concepts like framing and anchoring to influence travellers' decision-making.

In this episode of The Hotel Marketing Show, we talked with branding expert Maurice Ajanaku, the Global Brand Marketing Director from citizenM hotels about how to build brands that people connect with, remember and love.

In this episode of The Hotel Marketing Show, we talk with Rebekka Berger, Manager of Revenue and Business Performance from Hotel Okura Amsterdam about demystifying the role of Revenue Managers.

In this episode of The Hotel Marketing Show podcast, we talk with Ursula Fabre-Pilat, Digital Demand Manager at Columbus Hotel Monte-Carlo about the impactful and realistic ways that hotels can approach sustainability and how to get started, one step at a time.