As resources are stretched and hotels are recovering post-pandemic, alignment between internal teams has never been more important. Understanding the roles of your peers and how teams can strategically pool resources, work towards the same goals and collaborate is crucial for this. In this episode of The Hotel Marketing Show, we talk with Rebekka Berger, Manager of Revenue and Business Performance from Hotel Okura Amsterdam about demystifying the role of Revenue Managers. We dive into a day in the life of a Revenue Manager and hear how the commercial teams at Hotel Okura Amsterdam work together to achieve their goals, plus we learn that Revenue Management is so much more than just maths!
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Key Topics and Time Stamps:
- Introduction - [0:00]
- Path to Revenue Management role - [4:29]
- A typical day in the life of a Revenue Manager - [5:52]
- How Revenue Management works closely with commercial departments in the hotel - [8:39]
- Goal setting with other commercial teams in the hotel - [10:17]
- The importance of alignment throughout all teams in the hotel - [14:39]
- Current challenges and opportunities in the hotel industry - [17:00]
- How technology can enable hotel teams in the face of staff shortages - [22:07]
- How to work effectively with your technology providers - [24:20]
- Future predictions for the hotel industry - [25:41]
- Creating appealing packages for different guest personas - [32:35]
- Key takeaways - [35:04]
- Conclusion - [36:03]
The Hotel Marketing Show Podcast by Hotelchamp. The podcast about all things hotel marketing. Get insights from industry-leading experts, tips to improve your hotel's website and hear about real examples from real hotels. Become a part of The Hotel Marketing Show community and get inspired and equipped with the knowledge you need to achieve your hotel marketing goals.
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