Catering to everyone means catering to no one. To ensure a focused and highly targeted marketing strategy, we looked at the 3 steps you need to take to ensure you best appeal to your target audience.

User-generated content is the future of social proof for hotels. It helps you tell your story from a different perspective, improves your reputation and increases the trust you inspire in guests. We looked into what UGC is and how to leverage it in your marketing efforts.

The competition online is fierce, and you need to give potential guests reasons to choose you over competitors. We look at how you can use consumer psychology concepts like framing and anchoring to influence travellers' decision-making.

More and more travellers are aware of their environmental impact and want to make more sustainable choices. Here are 5 ways that others in the hotel industry approach sustainability and how they share their practices with guests.

In this episode of The Hotel Marketing Show, we talked with branding expert Maurice Ajanaku, the Global Brand Marketing Director from citizenM hotels about how to build brands that people connect with, remember and love.

In this episode of The Hotel Marketing Show, we talk with Rebekka Berger, Manager of Revenue and Business Performance from Hotel Okura Amsterdam about demystifying the role of Revenue Managers.

Hotelchamp’s partnership with VAYA Resorts expands to 17 property websites and the main chain website after a successful initial partnership with the Vaya Fieberbrunn property.

Easter is a great opportunity for hoteliers to come up with creative ideas to treat their guests to the perfect Easter weekend. Check out our inspiration booklet for highly converting and creative Easter campaigns, recommended by our team of conversion specialists.