Trends and Insights

5 reasons why your hotel (or hostel) should have a blog

Blogging is more effective at increasing web traffic than social media & SEO. Shockingly, many hotels don't blog. Learn why and how to blog for your hotel.
Trends and Insights

Highly converting websites: A checklist for your hotel’s reopening

A professional, modern, mobile-first website is an absolute must-have for generating direct bookings. We've compiled a checklist of the most important parts of a highly converting website.
Trends and Insights

5 tips to get your hotel website ready for this summer

Many hotels fail to tailor their websites to the season, but every season is different. Here are 5 tips for optimising your website to get the most out of this summer.

How to optimise your hotel website design

Great website design can contribute to better SEO, higher conversions, and a better overall guest experience. Here are 7 best practices to make your website shine.

A Hotelier's Guide to Curating the Perfect Website Images

Whether you are launching a new website for your hotel or revamping an existing one, here are the imagery best practices that you need to know to put your hotel's best foot forward.
Industry

Case study: How optimising retargeting emails helps the leaky booking funnel

The journey of converting website visitors into hotel guests can be a challenging one. Our team analysed a sample of hotels and shared the learnings to address the leaky booking funnel.

Can colour be used to boost your hotel website and drive more conversions?

The concept of colour psychology is a hot topic in art and marketing. Learn how by using colour, you can evoke the right online experience for your guests.
Trends and Insights

Is the price comparison on your website really adding value?

Thinking of placing a price comparison on your hotel website? We look at the unexpected dos and don’ts of the price comparison.